That’s right! More and more baby boomers are striking out on their own when it comes to creating a wealthy retirement, and many are using travel as their vehicle of choice.The reasons for this new wave of entrepreneurism are numerous. Many seniors are making the shift because they are either unhappy with their current employment, or due to the state of the economy may have even been laid off. Some are seeking opportunities to either supplement their income, find better employment, or to enhance or even begin saving for their retirement. Travel seems to be a fast growing option for many of these baby boomers.With the advent of the internet, and the vast work-from-home opportunities that are now available, it just makes good sense for people to consider this as a viable option for them. Especially if they are in a physically demanding position, and they find that they just can’t perform the way they once were able to. I have heard this from several ex-construction types, waitresses, hair dressers, and many others who have to stand on their feet all day long.So why are so many baby boomers choosing travel?Well, when you look at the facts of the industry, and you weigh it against the largest population group in history moving through and into retirement years, it just makes sense.Fact: Over 10,000 baby boomers are turning age 65 every single day. That is the age in which most people target for retirement. The problem is, due to economic downturns, loss of investments, home values, and other issues, many of those who thought they were going to retire have found themselves having to work even longer. Even those who have recently retired have found themselves back in the work force due to financial reasons.The solution is one that gives them the ability to continue to work in an environment that is safe, simple, and not so taxing on their bodies, and it allows them to make as much or as little money as they want or need, and they get the perks of being able to travel and see the world (as if they were retired), as part of it all.That’s why travel is so appealing to them. Other reasons are that they can participate in a $6 Trillion dollar industry from the convenience of their home, they can set their own hours, work their own schedule, not have to worry about products to sell, distribute or promote, and certainly not have to do any type of home parties or attend hotel meetings.Baby boomers also recognize that most of their friends are also in the same age group, and many in the same financial situation that they may be in. That said, even if they aren’t looking for the same opportunities, or even if they are happy as to where they are in life, most of these retirees are going to want to travel more now because they are retired.This gives these entrepreneurs the opportunity to draw from an existing pool of acquaintances who may be willing to help them out by making all of their travel arrangements from their very own friend or family member, and be able to save money to boot.Leveraging their time and effort through a home-based travel business is also very attractive to the baby boomers. Being able to work with a group of like-minded individuals who share your enthusiasm and desire to help others, and being in business for yourself but not by yourself is very appealing, and also rewarding when you see the impact that you can have on the lives of those who join your team.Remember, for some of the people that you are able to help earn an extra $500-$1,000 per month, it will be life changing for them. There was a study done not too long ago that said that the difference between the average person being able to pay all of their bills versus going bankrupt was only a few hundred dollars per month.When I have discussions with seniors, adults and other baby boomers, and we are discussing the advantages of the home-based business industry, especially the travel niche’, I always mention the tax savings to them as well. Reason being, is that the annual tax deduction to the home-based business owner averages over $5k. That alone is reason enough to be your own boss.Finally, because of all of the choices in legitimate online or internet home-based business opportunities that exist today, many of these fixed-income baby boomers who are either fast approaching or are already in retirement age, can start their business for very little money. Many can get started for as little as a few hundred dollars, and less than $100 per month in overhead.Creating wealth should be a primary goal for anyone in this day and age, but to the baby boomer who is much closer than most to retirement age, it should be imperative. Travel should be a strong consideration for this form of entrepreneur.
“You must be the change you wish to see in the world.”~~Mahatma Gandhi~~1869-1948, Preeminent leader of Indian nationalismTrend #1 – The InternetEverybody knows that the internet has changed virtually everything… especially the Travel Industry. Online giants like Hotels.com, Expedia, Travelocity, and Orbitz have revolutionized travel. Even Travel Agents & Agencies are booking online while the general public searches and buys their own vacations online. In fact, it’s estimated that 82% of all travel is now being booked online. Travel is one of the most researched topics on the internet… and also the most profitable.The internet is simple, seamless and the perfect medium for the travel industry. We just point, click, and pack our bags. Before the internet, however, an agent’s bread & butter was commissions earned with business travelers… predominantly flights. American Airlines was the first to pull the plug on paying commissions on flight purchases as the internet started coming into its own and more business travelers were finding better deals online.Since 1997 well over 200,000 agencies went out of business. Over 1 million travel agents lost their jobs to the internet. That number grew after 9/11. The days of brick & mortar very quickly got taken over by click & order, making for a far more efficient system. However, those very few agents & agencies that could foresee the positive impact the internet could have for them, jumped right into the explosive opportunity that the internet introduced, to maintain as much of their client base as possible. Very few, a decade ago, opted to go with the flow of change. Today, everyone understands that the internet is here to stay. When we are adaptable to change, we flourish… and profit.Because of the internet, the online travel agent is also home-based. Because of the tremendous opportunity, continuous industry growth, and #1 industry training, today’s travel agent is your mother, cousin, aunt, neighbour, best friend, etc. and earning 60-100% of the vendors commission. It’s for everyone.Trend #2 – Word-of-Mouth MarketingWord-of-mouth marketing has been and always will be the best way to market anything. Statistics prove that 80% of all vacations (most anything really) are taken because of a recommendation from a friend, family member or co-worker. Think about the last time you came home from a vacation. Did you keep it a secret? No way! We talk about it for 2 months before leaving and talk about it for 2 months after we get back! And we show everyone pictures and videos! And we recommend the destination and hotel to everyone (or not) and tell them where we bought our terrific deal!Familiarization trips (FAMs) play a huge part in word-of-mouth marketing. The only way for agents to really learn about what they sell is to experience it first hand. FAMs are put together by cruise lines, hotel chains and destinations worldwide. They usually include accommodation, tours, meals, shows, transportation, etc. Prices are slashed making it affordable for agents to travel multiple times a year… VIP!. The vendors roll out the proverbial red carpet for agents when they arrive. They’re given the most exclusive experience possible because vendors know that when agents return home… they’re going to talk about it!The average person will purchase his vacation online at retail, once a year.Agents will travel multiple times a year, all over the world as far and wide as they want to go, for pennies on the dollar. For this, FAMs continue to be one of the major perks today for agents in the industry.Which takes us to…Trend #3 – Home Based BusinessTravel students, Baby Boomers and everyone in between are bringing travel home!Leading agencies smart enough to follow the internet trend, have gone online and now offer just about anyone the opportunity to be professionally trained to operate and sell travel from home!! Woohoo!! That’s right! YOU can sell travel from the comfort of your own home and get paid!Doesn’t it make sense that if you’re going to travel anyway (especially as much as the Boomers), that you buy it from yourself and get paid? Or get paid commissions on the trips your friends, family, neighbors and co-workers are taking already? Of course! Most people will do business with someone they know & trust. You may as well be that person, right?Agencies quickly caught on to the franchise phenomena online and have opened up the opportunity to just about anyone with a valuable work ethic who is willing to learn. Coupled with word-of-mouth marketing… you’ve got a winning combination! The more knowledgeable you become, the more perks, FAMs, FREE trips, upgrades, etc, become available to you… cha-ching!I’ve been selling travel for years. Everyone who knows me knows that I’m a travel industry professional. For more than two decades I’ve been asked “How did you come by this work?”But I also get asked, “What’s the best place to go for our honeymoon?” or “Can you recommend a Caribbean cruise itinerary?” or “What hotel should we stay at in the Mayan Riviera?”Hey, it’s not rocket science!! If I have the answers and I can get paid for the sale… Hello??The internet made it possible for me to have my own online agency and benefit even more from the extraordinary perks available to travel professionals! Being online means I don’t really even have to be home. Because my business is online, I am accessible to the world, 365 days of the year, 24/7! Friends and family can book all by themselves while I’m hiking with my dog! I can even book flights or all-inclusive vacations right from my BlackBerry!! WOW! So my home-based travel business is really my mobile travel services!! Super cool!!We must not forget the amazing benefits that come with owning a business from home as well!Aside from the obvious travel perks, just about every family vacation now becomes a FAM. As professionals, when we take a few minutes to inspect and ask questions about the accommodations, tours, restaurants that we ourselves are experiencing while on vacation, we’re really educating ourselves for our customers. So our personal vacation now becomes classified as a business trip… and an expense that we can write off! Super cool, again!On a personal note, I’m only 45 seconds from my bedroom to my office!It’s a beautiful thing to be able to work from home, anywhere in the world, to have your own business and to qualify for such incredible travel-insider perks. Retirees, at-home-moms, students on the run… it’s available to just about anyone with a can-do attitude, has a strong work ethic, loves to learn, and is highly self-motivated. A few hours a day can earn hundreds to thousands of dollars! No bosses, no limits!
A home based travel business may be the right choice for you if you are looking for a business internet marketing opportunity. There are a few resort and vacation memberships that offer entrepreneurs the opportunity to earn generous commissions as well as take more vacations while marketing their business online.The start up costs for these home based travel businesses tend to be very low compared to a traditional brick and mortar business. They range between $1,500 to $5,000 where opening a traditional franchise usually costs at least $30,000 and upward. When marketing a travel membership there are no employees to worry about and marketing costs are low if all done online.Global resort vacation travel memberships allow discounts of up to 80% at luxury resorts, timeshares, and hotels worldwide. Most memberships generate a commission of roughly $1,000 for the referring affiliate. The pay plans usually offer additional commissions from sales made by teammates, creating a leveraged compensation structure where some are earning six and seven figure annual incomes online.When comparing the different home based travel business opportunities, consider the track record of the product offered. Not all packages are equal, and it would be a shame to build a thriving internet business only to have the provider fold up. If you are new to online marketing and require training, pay very close attention to what kind of support you will receive. Interview affiliates carefully as whomever you join stands to earn commissions from your sales.If you like the idea of traveling at will, taking more vacations without interrupting your work, a home based travel business internet marketing opportunity may be right. Enjoy cheap family vacations at five star resorts while you market your business via the internet. Others are doing it.